How brands are making a splash in the electrolyte skin care trend?

These luxury beauty brands are finding new ways to reinvent the athleisure trend by offering consumers hydrating sports drink-inspired products

A go-to ingredient for professional athletes and occasional gym-goers alike, electrolytes are well-known for helping to revive dehydrated bodies and ease cramped muscles.

But now the sports drink mineral is proving to be a power player for skin care brands keen to incorporate it into their athleisure beauty launches.

According to electrolyte advocates, minerals – including sodium, calcium, potassium, zinc and magnesium – can boost standard moisturisers by working with skin cells to generate energy and regulate the complexion’s water levels.

The result is said to be a dewy glow that is protected against drying winter air, or a replenishing topical option for dehydrated gym-goers that have lost vital electrolytes during a workout. But hungover consumers can also benefit, incorporating the ingredient the morning after the night before to soothe parched skin.

For brands eyeing the trending ingredient, there are plenty of ways to incorporate electrolytes into NPD as they are also...  

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